In a recent eSchool News article titled ” Class in 140 characters or less?”,  GradeGuru Founder, Emily Sawtell and Dr. Kathleen King discuss their perspective on social media in the classroom and  share research that points to a staggering reason why 50 percent of students today will not graduate from college.

The eSchool News article  “Class in 140 characters or less?” covers the increasing need for student engagement in the class room and how social media can be leveraged to solve this crisis.

Check out some of the points from the article highlighted below:

“In a recent McGraw-Hill Education survey, a staggering 98 percent of students agreed social networking is beneficial to their education. Yet a CDW-G survey indicated only 14 percent of instructors believe there is educational value in using social networking sites.”

“This disconnect between student and instructor perceptions stretches across the range of social media sites and even to what many in the commercial sector now think of as traditional technologies.”

“Encouraging instructors to use social media and giving them incentives—like linking tenure to digital teaching innovation and using unique methods to engage and connect students in the classroom—will place colleges on the cutting edge and, most importantly, drive student performance and retention.”

To read the full article see : Class in 140 characters or less?

Our panel discussion titled - The Future of Social Media in Higher Education, was a huge success!

The event helped add to the ongoing discussion regarding Social Media and Academia. The panelist offered invaluable insight on where they currently see the Higher Education landscape and where they see academia going with the increased usage of Social Media.

The event kicked off with a special introduction by Social Media Week founder Toby Daniels.

Emphasized throughout the event was the need for student engagement in academia. The panelist stressed the importance of engaging with students and creating a social interaction that goes beyond the  current forms of communication established by universities today.

Live coverage was available via UStream and Twitter- where the audience actively followed and commented on the discussion.

Guest also gained insight into some of the tools being developed by the McGraw-Hill Student Innovations Lab.

Those who were not able to attend the event can access the video coverage here: http://www.ustream.tv/channel/the-future-of-social-media-in-higher-education-mcgraw-hill-digital-innovation-showcase

Thanks to all those who attended and a special thanks to our panelist:

• Adam Ostrow, editor in chief of Mashable.com
• Dr. Kathleen P. King, professor at Fordham University and president of Transformation Education LLC
• Greg Verdino, VP strategy & solutions at Powered and author of microMARKETING
• Mary Casey, New York University student and founder of Jatched.com
• Vineet Madan, VP strategy & business development at McGraw-Hill Higher Education

The Second Annual Social Media Week Conferences are taking place this week and we’re excited to announce that we will be joining this week’s list of New York events. Our panel discussion titled - The Future of Social Media in Higher Education, will host education technology, social media and popular technology bloggers for an hour discussion on the trends of technology and social media in education.

WHEN: Friday February 5th at 12:00pm EST

WHERE: McGraw-Hill Companies, 1221 Avenue of The Americas, Auditorium

• REGISTER TO ATTEND
• Can’t attend? Check out our LIVESTREAM
• Participate via Twitter: #smwmcgraw

The Future of Social Media in Higher Education event will help to answer:

How is social media changing the way college students learn? How are digital applications changing how professors teach? What are the most significant education technology trends of 2010 and beyond?

The event will feature education technology and emerging media experts to explore how the social web is transforming higher education. The event will also feature a preview of highly anticipated products from the McGraw-Hill Student Innovation Lab.

The panel will feature:

Adam Ostrow Editor in Chief, Mashable.com

Dr. Kathleen P. King Professor, Fordham University; President, Transformation Education LLC

Greg Verdino VP Strategy & Solutions, Powered; author of microMARKETING

Mary Casey NYU Student and Founder of Jatched.com

Vineet Madan VP Strategy & Business Development, McGraw-Hill Higher Education

Yianni Garcia (Moderator) Marketing Specialist, GradeGuru.com